Cardinal Valley Fiber
Fiber-first ISP · 16,000 subscribers · SE Ohio, 5 counties · Billing & payments, CRM & customer portal, Field ops & scheduling, Network monitoring
ARR · term
$269K · 36mo
Owner
Rep B → CSM 1
Context
100% 12/12
Kickoff
✓ kickoff sent in 3h
Why they bought
- Legacy billing can't model the new BEAD low-cost plan or affordability credits.
- Install backlog: techs schedule from a shared spreadsheet, and 1 in 6 installs needs a second truck roll.
- Wants subscribers to self-serve plan changes in the portal before the build adds 7,000 homes.
Origin: Funding: $41M BEAD sub-grant (detected by Clay, worked as outbound) · Also evaluated: Incumbent upgrade, Another ISP billing platform
Stakeholders 4 people
Champion
Nora Patel, Director of Customer OperationsRan the evaluation and owns the success criteria.
Economic buyer
Gary Holt, CEOSigned. Cares about the BEAD reporting deadline.
Technical owner
Eli Turner, Network & IT ManagerOwns the OLT and RADIUS integrations.
Billing / finance lead
Pam Ruiz, ControllerNeeds the GL export to match the current chart of accounts.
Migration scope
- From
- Legacy on-prem telco billing (vendor support ends next year)
- Subscribers
- 16,000
- Integrations
- OLT / fiber provisioning · RADIUS · QuickBooks GL export · Tax engine
- Payments
- Card + ACH processor (existing merchant account)
- Data
- 12 years of invoice history; they only need 24 months migrated, with the rest archived.
- Go-live
- Day 120 after kickoff
Promised in the sales cycle
- Go-live before BEAD construction phase 1 connects its first homes · Day 120
- Affordability-credit plan configured and tested at launch · Day 90
- Weekly migration status update to the CEO
Risks
MediumController is new and hasn't seen the GL export mapping yet.
LowRADIUS server is self-hosted; confirm the network team has access before kickoff.
HubSpot workflow: CS handoff
- 0mDeal → Closed won (Rep B)
- +1mOnboarding ticket created, owner CSM 1
- +1mCompany + 4 contacts associated, handoff fields copied
- +2mCompleteness 100%: no follow-up needed
- +2mSlack #cs-handoffs → CSM 1
- +3hKickoff email sent by CSM 1
Kickoff email from CSM 1
SubjectCardinal Valley Fiber × gaiia: kickoff and next steps
Hi Nora,
I'm CSM 1, your Customer Success Manager. Rep B filled me in on why you chose gaiia: legacy billing can't model the new BEAD low-cost plan or affordability credits.
I already have the scope from the sales process (16,000 subscribers, 4 modules, 4 integrations), so you won't need to repeat any of it.
First priority we've committed to: go-live before BEAD construction phase 1 connects its first homes (Day 120).
Could we hold 45 minutes this week for kickoff? I'll bring a draft project plan working back from day 120 after kickoff.
CSM 1
gaiia Customer Success
