Atlantic Shore Fiber
Fiber-first ISP · 58,000 subscribers · Jersey Shore, 3 counties · Billing & payments, CRM & customer portal, Field ops & scheduling, Network monitoring, Workflow automation, Reporting
ARR · term
$974K · 36mo
Owner
Rep A → CSM 1
Context
100% 12/12
Kickoff
✓ kickoff sent in 5h
Why they bought
- Every workflow change on the current platform needs a vendor ticket, and the queue runs to 6 weeks.
- Seasonal shore customers pause and resume service, and it's done by hand today.
- New COO wants one source of truth for install-to-revenue reporting.
Origin: Leadership change: new COO (detected by Clay, worked as outbound) · Also evaluated: Incumbent renewal, Another ISP billing platform
Stakeholders 4 people
Champion
Dev Raman, COOSponsor. Joined 5 months ago.
Economic buyer
Claire Moss, CFOApproved a 36-month term at a discount; expects the reporting module in phase 1.
Technical owner
Sam Ibarra, Director of ITWants an API sandbox in week 1.
Billing / finance lead
Joan Avery, Billing ManagerHas a 14-person team and is worried about retraining.
Migration scope
- From
- Modern ISP platform (contract ends in 9 months)
- Subscribers
- 58,000
- Integrations
- OLT / fiber provisioning · RADIUS · ERP GL export · Tax engine · Call center telephony
- Payments
- Card + ACH processor (migrating tokens)
- Data
- Card tokens need a processor-to-processor transfer. Start the request in week 1.
- Go-live
- Day 180, before the incumbent contract ends
Promised in the sales cycle
- Seasonal pause/resume workflow live before summer season · Day 150
- API sandbox access for IT · Week 1
- Billing team training plan agreed · Day 30
Risks
HighCard token transfer has a long lead time; a delay pushes go-live past the old contract end.
MediumBilling team change fatigue. Plan role-based training.
HubSpot workflow: CS handoff
- 0mDeal → Closed won (Rep A)
- +1mOnboarding ticket created, owner CSM 1
- +1mCompany + 4 contacts associated, handoff fields copied
- +2mCompleteness 100%: no follow-up needed
- +2mSlack #cs-handoffs → CSM 1
- +5hKickoff email sent by CSM 1
Kickoff email from CSM 1
SubjectAtlantic Shore Fiber × gaiia: kickoff and next steps
Hi Dev,
I'm CSM 1, your Customer Success Manager. Rep A filled me in on why you chose gaiia: every workflow change on the current platform needs a vendor ticket, and the queue runs to 6 weeks.
I already have the scope from the sales process (58,000 subscribers, 6 modules, 5 integrations), so you won't need to repeat any of it.
First priority we've committed to: seasonal pause/resume workflow live before summer season (Day 150).
Could we hold 45 minutes this week for kickoff? I'll bring a draft project plan working back from day 180, before the incumbent contract ends.
CSM 1
gaiia Customer Success
