Northwoods Electric Cooperative
Dale Kowalski, Broadband Manager · dkowalski@northwoodsecb.example · (715) 555-0118
Fit score
73/100
Status
Qualified
Routed to
Rep B
Est. ARR
$155K
Speed-to-lead
✓ touched in 9m
Score breakdown qualify at 65
Subscriber base20 / 30
9,200 subscribers → 5k–10k subscribers band
ISP type18 / 20
Electric co-op broadband: member billing + a new broadband line of business
Current billing / OSS stack21 / 25
Patchwork of point tools: consolidation story, many tools to retire
Trigger & intent14 / 25
Contact sales form +14
Total fit score73 / 100
Clay enrichment +6 fields · SAMPLE
- Form gave
- Name, email, company, message
- Stack
- Patchwork of point tools
- Added
- Subscriber count · ISP type · Current billing / OSS stack · HQ location · Employee count · Service footprint
- Triggers
- None found (funding, hiring, leadership checked)
Rep brief for Rep B
Why now
Contact sales form from /solutions/cooperatives (organic / google). They wrote: "Co-op board approved replacing our billing + ticketing tools next year. Members keep calling about outages we can't see."
Account
Electric co-op broadband · 9,200 subscribers · Electric service territory, 4 counties · 85 employees
Angle
Co-op members expect one relationship (and often one statement) across electric and broadband. Consolidation. Count the tools they'd retire and the month-end days they'd get back.
Next step
First touch done by phone. Book discovery and confirm the current billing contract end date.
Routing → HubSpot Emerging · US Central
Rep B owns Mid-Market + Emerging · US Central + US West
| Contact | lifecyclestage | salesqualifiedlead |
| Contact | hs_lead_status | IN_PROGRESS |
| Company | hubspot_owner_id | Rep B |
| Company | fit_score | 73 |
| Company | subscriber_count | 9,200 |
| Company | current_bss_stack | Patchwork of point tools |
| Deal | dealstage | appointmentscheduled |
Drafted first reply
To: dkowalski@northwoodsecb.example · From: Rep B · Logged to HubSpot timeline
SubjectNorthwoods Electric Cooperative + gaiia: your contact sales form
Hi Dale,
Thanks for reaching out. You mentioned: "Co-op board approved replacing our billing + ticketing tools next year. Members keep calling about outages we can't see."
Most operators we talk to are running 4–6 separate tools for billing, tickets, scheduling and payments. Putting them in one place is where the hours come back.
Do Tuesday at 10:00 or Wednesday at 2:00 (your time) work for a 30-minute walkthrough?
Rep B
gaiia