gaiiaGTM EngineEvery record is fictional demo dataSAMPLE DATA

Independent concept demo by Joe Deville. Not affiliated with gaiia.

← QueueSAMPLESAMPLE-IN-004InboundContent download

Mesa Air Networks

Luis Ortega, Owner · luis@mesaairnet.example · (928) 555-0107
Fit score
53/100
Status
Nurture
Routed to
Not routed
Est. ARR
$57K
Speed-to-lead
✓ touched in 50m

Score breakdown qualify at 65

Subscriber base14 / 30
3,400 subscribers → 2k–5k subscribers band
ISP type12 / 20
Fixed wireless only: fits, smaller deal sizes
Current billing / OSS stack19 / 25
QuickBooks + generic CRM: outgrowing accounting-led billing
Trigger & intent8 / 25
Content download +8
Total fit score53 / 100

Clay enrichment +6 fields · SAMPLE

Form gave
Name, email, company, subscribers (2k-5k), message
Stack
QuickBooks + generic CRM
Added
Subscriber count · ISP type · Current billing / OSS stack · HQ location · Employee count · Service footprint
Triggers
None found (funding, hiring, leadership checked)

Rep brief for nurture owner

Why now
Content download from /resources/isp-billing-migration-guide (facebook / paid-social / wisp). They wrote: "(Downloaded: ISP Billing Migration Guide)"
Account
Fixed wireless only · 3,400 subscribers · Yavapai County towers · 18 employees
Angle
Small teams wear every hat, so automation matters more than features. They've outgrown accounting-led billing. Lead with automated invoicing, proration and a self-serve portal.
Next step
Below 65. Keep in the nurture sequence; Clay re-checks for funding, hiring and leadership triggers weekly.

Routing → HubSpot Emerging · US West

Below 65: nurture sequence, not routed
Contactlifecyclestagemarketingqualifiedlead
Contacths_lead_statusOPEN
Companyhubspot_owner_idNurture queue
Companyfit_score53
Companysubscriber_count3,400
Companycurrent_bss_stackQuickBooks + generic CRM

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