← QueueSAMPLESAMPLE-IN-007InboundDemo request

Coastal Reach Wireless

Amy Chen, Office Manager · achen@coastalreach.example · (541) 555-0184

Fit score

55/100

Status

Nurture

Routed to

Not routed

Est. ARR

$30K

Speed-to-lead

✓ touched in 3m

Score breakdown qualify at 65

Subscriber base6 / 30

1,600 subscribers → under 2k subscribers band

ISP type12 / 20

Fixed wireless only: fits, smaller deal sizes

Current billing / OSS stack19 / 25

QuickBooks + generic CRM: outgrowing accounting-led billing

Trigger & intent18 / 25

Demo request +18

Total fit score55 / 100

Clay enrichment +6 fields · SAMPLE

Form gave: Name, email, company, subscribers (under 2k), message
Stack: QuickBooks + generic CRM
Added: Subscriber count · ISP type · Current billing / OSS stack · HQ location · Employee count · Service footprint
Triggers: None found (funding, hiring, leadership checked)

Rep brief for nurture owner

Why now

Demo request from /platform/billing (youtube / video / wisp). They wrote: "Small WISP, ~1,500 customers. QuickBooks invoicing is eating my week."

Account

Fixed wireless only · 1,600 subscribers · Southern Oregon coast · 9 employees

Angle

Small teams wear every hat, so automation matters more than features. They've outgrown accounting-led billing. Lead with automated invoicing, proration and a self-serve portal.

Next step

Below 65. Keep in the nurture sequence; Clay re-checks for funding, hiring and leadership triggers weekly.

Routing → HubSpot Emerging · US West

Below 65: nurture sequence, not routed

Contact	lifecyclestage	marketingqualifiedlead
Contact	hs_lead_status	OPEN
Company	hubspot_owner_id	Nurture queue
Company	fit_score	55
Company	subscriber_count	1,600
Company	current_bss_stack	QuickBooks + generic CRM

Drafted first reply

To: achen@coastalreach.example · From: gaiia team · Logged to HubSpot timeline

SubjectCoastal Reach Wireless + gaiia: your demo request