← QueueSAMPLESAMPLE-IN-009InboundContent download

Keystone Valley Cable

Brian Kessler, IT Director · bkessler@keystonevalleycable.example · (570) 555-0175

Fit score

59/100

Status

Nurture

Routed to

Not routed

Est. ARR

$689K

Speed-to-lead

✓ touched in 22m

Score breakdown qualify at 65

Subscriber base27 / 30

41,000 subscribers → 10k–50k subscribers band

ISP type15 / 20

Regional cable / hybrid: fits, but often locked into long contracts

Current billing / OSS stack9 / 25

Modern ISP platform (incumbent): competitive displacement, so time it to the contract end

Trigger & intent8 / 25

Content download +8

Total fit score59 / 100

Clay enrichment +6 fields · SAMPLE

Form gave: Name, email, company, message
Stack: Modern ISP platform (incumbent)
Added: Subscriber count · ISP type · Current billing / OSS stack · HQ location · Employee count · Service footprint
Triggers: None found (funding, hiring, leadership checked)

Rep brief for nurture owner

Why now

Content download from /resources/oss-bss-buyers-checklist (email / newsletter). They wrote: "(Downloaded: OSS/BSS Buyer's Checklist)"

Account

Regional cable / hybrid · 41,000 subscribers · NE Pennsylvania · 290 employees

Angle

Hybrid networks carry legacy plan sprawl into every system migration. Competitive. Find the contract end date and lead with workflow automation they can't do today without a vendor ticket.

Next step

Below 65. Keep in the nurture sequence; Clay re-checks for funding, hiring and leadership triggers weekly.

Routing → HubSpot Mid-Market · US East

Below 65: nurture sequence, not routed

Contact	lifecyclestage	marketingqualifiedlead
Contact	hs_lead_status	OPEN
Company	hubspot_owner_id	Nurture queue
Company	fit_score	59
Company	subscriber_count	41,000
Company	current_bss_stack	Modern ISP platform (incumbent)

Drafted first reply

To: bkessler@keystonevalleycable.example · From: gaiia team · Logged to HubSpot timeline

SubjectOSS/BSS Buyer's Checklist: next step for Keystone Valley Cable