Granite Peak Fiber
Marcus Webb, Chief Executive Officer · mwebb@granitepeakfiber.example · (719) 555-0171
Fit score
94/100
Status
Qualified
Routed to
Rep A
Est. ARR
$924K
Outreach
step 2/3
Score breakdown qualify at 65
Subscriber base30 / 30
55,000 subscribers → 50k+ subscribers band
ISP type20 / 20
Fiber-first ISP: core ICP: fiber builds need billing + provisioning together
Current billing / OSS stack23 / 25
Legacy on-prem telco billing: end-of-life risk, clear replacement case
Trigger event21 / 25
new C-level operator +21
Total fit score94 / 100
Trigger event 20d ago
Leadership changeNew CEO appointed after private-equity recapitalization
Announcement says the new CEO will 'modernize systems and customer experience' in year one.
Source: SAMPLE — press release + LinkedIn role change · Clay column: Job change (Clay)
Rep brief for Rep A
Why now
Leadership change: New CEO appointed after private-equity recapitalization (20d ago, via Job change (Clay)).
Account
Fiber-first ISP · 55,000 subscribers · Front Range + mountain towns · 380 employees
Angle
Fiber growth means new passings, install scheduling and plan catalog changes every month. End-of-life risk. Lead with a migration plan and modern plan modelling (grant plans, promos, proration).
Next step
Send step 3 (Phone) today.
Routing → HubSpot Enterprise · US Central
Rep A owns Enterprise · all territories
| Contact | lifecyclestage | salesqualifiedlead |
| Contact | hs_lead_status | IN_PROGRESS |
| Company | hubspot_owner_id | Rep A |
| Company | fit_score | 94 |
| Company | subscriber_count | 55,000 |
| Company | current_bss_stack | Legacy on-prem telco billing |
| Company | trigger_type | Leadership change |
| Company | trigger_detected | 20d ago |
| Deal | dealstage | appointmentscheduled |
3-step sequence · built on “Leadership change”
✓
EmailDay 1sent
Subject: Your first 90 days at Granite Peak Fiber
Hi Marcus,
Congratulations on the new role. Announcement says the new CEO will 'modernize systems and customer experience' in year one. Most operators I talk with in their first 90 days start by mapping install-to-revenue, and that's where billing and OSS gaps show up.
We've moved operators off legacy on-prem billing without a big-bang cutover, and new plan types (grant-funded tiers, promos, proration) are configuration rather than vendor tickets.
Worth 20 minutes next week?
Rep A
gaiia
✓
LinkedInDay 3sent
Congrats on the new role at Granite Peak Fiber, Marcus. I put together a 90-day ISP operations baseline that other new leaders have used. Glad to share it.
3
PhoneDay 6next
Opener: "Marcus, this is Rep A from gaiia. I know you're new in the seat, so I'll be brief. I'm calling about how you're baselining billing and operations in your first 90 days."
Ask: "How many systems does a new subscriber touch between order and first bill?" · "When does your current billing contract come up?"
Voicemail: "Marcus, Rep A at gaiia, following up on my note about your first 90 days. I'll send one more email and try you again Thursday."