Lakeshore Municipal Broadband
Janet Okafor, Utility Director · jokafor@lakeshoremb.example · (716) 555-0133
Fit score
66/100
Status
Qualified
Routed to
Rep C
Est. ARR
$69K
Outreach
step 1/3
Score breakdown qualify at 65
Subscriber base14 / 30
4,100 subscribers → 2k–5k subscribers band
ISP type16 / 20
Municipal broadband: public-sector buying cycle, strong grant funding
Current billing / OSS stack19 / 25
QuickBooks + generic CRM: outgrowing accounting-led billing
Trigger event17 / 25
$9.0M funding (< $10M) +17
Total fit score66 / 100
Trigger event 8d ago
Funding$9M ReConnect grant for a citywide fiber upgrade
City council minutes approve the grant match and a line item for 'customer billing and management software'.
Source: SAMPLE — city council minutes · Clay column: Funding events (Clay)
Rep brief for Rep C
Why now
Funding: $9M ReConnect grant for a citywide fiber upgrade (8d ago, via Funding events (Clay)).
Account
Municipal broadband · 4,100 subscribers · City + 2 adjacent towns · 30 employees
Angle
Public-sector reporting and grant compliance sit on top of normal ISP operations. They've outgrown accounting-led billing. Lead with automated invoicing, proration and a self-serve portal.
Next step
Send step 2 (LinkedIn) today.
Routing → HubSpot Emerging · US East
Rep C owns Mid-Market + Emerging · US East + Canada
| Contact | lifecyclestage | salesqualifiedlead |
| Contact | hs_lead_status | IN_PROGRESS |
| Company | hubspot_owner_id | Rep C |
| Company | fit_score | 66 |
| Company | subscriber_count | 4,100 |
| Company | current_bss_stack | QuickBooks + generic CRM |
| Company | trigger_type | Funding |
| Company | trigger_detected | 8d ago |
| Deal | dealstage | appointmentscheduled |
3-step sequence · built on “Funding”
✓
EmailDay 1sent
Subject: $9.0M build: billing + provisioning before the first installs
Hi Janet,
Congratulations on the $9.0M. City council minutes approve the grant match and a line item for 'customer billing and management software'. Builds like this usually stress the back office before the network: new plans, new install volume, and grant reporting all land at once.
QuickBooks is great until plan changes and proration start eating your week. Automated invoicing plus a customer portal usually takes that off your plate first.
Worth 20 minutes next week?
Rep C
gaiia
2
LinkedInDay 3next
Hi Janet, congrats on the $9.0M award. I work with ISPs scaling billing and field ops through grant-funded builds and would be glad to connect.
3
PhoneDay 6
Opener: "Janet, this is Rep C from gaiia. I saw the $9.0M award. I'm calling because the operators we work with say the back office is what slows down the first installs."
Ask: "How many systems does a new subscriber touch between order and first bill?" · "When does your current billing contract come up?"
Voicemail: "Janet, Rep C at gaiia, following up on my note about your build. I'll send one more email and try you again Thursday."