Sunbelt Fiber Co.
Andrea Salinas, VP, Customer Operations · asalinas@sunbeltfiber.example · (512) 555-0122
Fit score
74/100
Status
Qualified
Routed to
Rep A
Est. ARR
$2.2M
Outreach
step 0/3
Score breakdown qualify at 65
Subscriber base30 / 30
130,000 subscribers → 50k+ subscribers band
ISP type20 / 20
Fiber-first ISP: core ICP: fiber builds need billing + provisioning together
Current billing / OSS stack9 / 25
Modern ISP platform (incumbent): competitive displacement, so time it to the contract end
Trigger event15 / 25
new VP-level operator +15
Total fit score74 / 100
Trigger event 9d ago
Leadership changeNew VP of Customer Operations joins from a wireless carrier
First post on LinkedIn: 'Excited to rebuild how we onboard and support customers.'
Source: SAMPLE — LinkedIn role change · Clay column: Job change (Clay)
Rep brief for Rep A
Why now
Leadership change: New VP of Customer Operations joins from a wireless carrier (9d ago, via Job change (Clay)).
Account
Fiber-first ISP · 130,000 subscribers · Central + South Texas metros · 900 employees
Angle
Fiber growth means new passings, install scheduling and plan catalog changes every month. Competitive. Find the contract end date and lead with workflow automation they can't do today without a vendor ticket.
Next step
Send step 1 (Email) today.
Routing → HubSpot Enterprise · US Central
Rep A owns Enterprise · all territories
| Contact | lifecyclestage | salesqualifiedlead |
| Contact | hs_lead_status | IN_PROGRESS |
| Company | hubspot_owner_id | Rep A |
| Company | fit_score | 74 |
| Company | subscriber_count | 130,000 |
| Company | current_bss_stack | Modern ISP platform (incumbent) |
| Company | trigger_type | Leadership change |
| Company | trigger_detected | 9d ago |
| Deal | dealstage | appointmentscheduled |
3-step sequence · built on “Leadership change”
1
EmailDay 1next
Subject: Your first 90 days at Sunbelt Fiber Co.
Hi Andrea,
Congratulations on the new role. First post on LinkedIn: 'Excited to rebuild how we onboard and support customers.' Most operators I talk with in their first 90 days start by mapping install-to-revenue, and that's where billing and OSS gaps show up.
Plenty of teams on modern platforms still wait on the vendor for every workflow change. Being able to build those workflows yourselves is the part worth comparing.
Worth 20 minutes next week?
Rep A
gaiia
2
LinkedInDay 3
Congrats on the new role at Sunbelt Fiber Co., Andrea. I put together a 90-day ISP operations baseline that other new leaders have used. Glad to share it.
3
PhoneDay 6
Opener: "Andrea, this is Rep A from gaiia. I know you're new in the seat, so I'll be brief. I'm calling about how you're baselining billing and operations in your first 90 days."
Ask: "How many systems does a new subscriber touch between order and first bill?" · "When does your current billing contract come up?"
Voicemail: "Andrea, Rep A at gaiia, following up on my note about your first 90 days. I'll send one more email and try you again Thursday."