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Independent concept demo by Joe Deville. Not affiliated with gaiia.

← QueueSAMPLESAMPLE-OUT-008OutboundTrigger: Leadership change

Big Sky Rural Broadband

Hannah Price, Chief Operating Officer · hprice@bigskyrural.example · (406) 555-0103
Fit score
81/100
Status
Qualified
Routed to
Rep B
Est. ARR
$87K
Outreach
step 1/3

Score breakdown qualify at 65

Subscriber base20 / 30
5,200 subscribers → 5k–10k subscribers band
ISP type19 / 20
Fixed wireless moving to fiber: mixed network types strain point tools
Current billing / OSS stack21 / 25
Patchwork of point tools: consolidation story, many tools to retire
Trigger event21 / 25
new C-level operator +21
Total fit score81 / 100

Trigger event 14d ago

Leadership change
First-ever COO hired to scale the fiber overbuild
Role announcement mentions 'standing up repeatable install-to-billing processes'.
Source: SAMPLE — LinkedIn role change · Clay column: Job change (Clay)

Rep brief for Rep B

Why now
Leadership change: First-ever COO hired to scale the fiber overbuild (14d ago, via Job change (Clay)).
Account
Fixed wireless moving to fiber · 5,200 subscribers · Gallatin + Park counties · 40 employees
Angle
Running fixed wireless and fiber side by side doubles the provisioning paths. Consolidation. Count the tools they'd retire and the month-end days they'd get back.
Next step
Send step 2 (LinkedIn) today.

Routing → HubSpot Emerging · US West

Rep B owns Mid-Market + Emerging · US Central + US West
Contactlifecyclestagesalesqualifiedlead
Contacths_lead_statusIN_PROGRESS
Companyhubspot_owner_idRep B
Companyfit_score81
Companysubscriber_count5,200
Companycurrent_bss_stackPatchwork of point tools
Companytrigger_typeLeadership change
Companytrigger_detected14d ago
Dealdealstageappointmentscheduled

3-step sequence · built on “Leadership change”

✓
EmailDay 1sent
Subject: Your first 90 days at Big Sky Rural Broadband
Hi Hannah, Congratulations on the new role. Role announcement mentions 'standing up repeatable install-to-billing processes'. Most operators I talk with in their first 90 days start by mapping install-to-revenue, and that's where billing and OSS gaps show up. Most operators we talk to are running 4–6 separate tools for billing, tickets, scheduling and payments. Putting them in one place is where the hours come back. Worth 20 minutes next week? Rep B gaiia
2
LinkedInDay 3next
Congrats on the new role at Big Sky Rural Broadband, Hannah. I put together a 90-day ISP operations baseline that other new leaders have used. Glad to share it.
3
PhoneDay 6
Opener: "Hannah, this is Rep B from gaiia. I know you're new in the seat, so I'll be brief. I'm calling about how you're baselining billing and operations in your first 90 days." Ask: "How many systems does a new subscriber touch between order and first bill?" · "When does your current billing contract come up?" Voicemail: "Hannah, Rep B at gaiia, following up on my note about your first 90 days. I'll send one more email and try you again Thursday."